A storefront window is the first touchpoint between a brand and potential customers — and often the most powerful one. However, many retailers find that even with beautifully produced videos, the content still becomes washed out under daylight. The problem isn’t the ad itself, but the screen. Choosing the right high brightness LCD display can make the difference between an ad that is noticed and one that goes completely unseen.
Key Factors to Consider: What Really Affects Visibility
Screen Brightness (nits): The Key to Daytime Visibility
“Nits” is the unit of brightness. Typical commercial TVs offer 300–500 nits, which is fine for indoor use but quickly becomes unreadable under direct sunlight.
High-brightness window displays usually range from 2000–3000 nits. For example, the 32″ single-sided window display (2000–2500 nits) remains perfectly visible even at midday under strong sunlight.
Tip: For south-facing storefronts or areas with bright light throughout the day, choose 2500 nits or higher, such as the 75″ single-sided window display, to ensure clarity at any time of day.
Single-Sided vs Double-Sided: Who Are You Targeting?
Storefront displays can be single-sided or double-sided:
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Single-sided: Focused entirely on outward-facing display, ideal for street-facing shops — e.g. 55″ single-sided window display.
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Double-sided: Plays different content on each side — 2500 nits outward to attract passersby, and 700 nits inward to engage shoppers inside — e.g. 65″ double-sided display.
Choosing the Right Size (32''–98''): Bigger Is Not Always Better
Choose the screen size based not just on window dimensions, but also on viewing distance:
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32''–49'': Perfect for small storefronts to highlight single products or promotions — e.g. 43″ single-sided display.
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55''–65'': Suitable for mall stores — large enough to catch attention but not overwhelming.
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75''–86'': Best for large storefronts or atrium advertising, allowing for full-scale video storytelling.
Content Management: How Will You Keep It Updated?
If you frequently update your content, consider how easily your team can refresh materials:
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USB Playback: Plug-and-play, great for single-location use.
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Wi-Fi / Mobile App: Quick uploads from a smartphone on-site.
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Cloud CMS: Centralized control for multi-location chains.
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4G Module (Optional): Perfect for locations without Wi-Fi, allowing remote updates.
For example, the 43″ vertical double-sided model supports USB, mobile app, and cloud management for maximum flexibility.
Touch vs Non-Touch: Do You Need Interactivity?
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Non-touch: Ideal for simple advertising loops and promotions, lower maintenance.
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Touchscreen (customizable): Perfect for interactive campaigns, such as trip planners for travel agencies or product selectors for banks, encouraging customers to engage longer.
Recommended Configurations
| Recommended Size & Model | Application Scenarios |
|---|---|
| 43″ single-sided display, 55″ single-sided display | Fashion storefronts and seasonal visual merchandising |
| 32″ single-sided display, 43″ double-sided display | Restaurant menu boards and limited-time promotions |
| 65″ double-sided display, 75″ single-sided display | Travel agency campaigns and showroom product launches |
| 49″ single-sided display, 55″ single-sided display | Bank branch windows and financial product promotions |
Conclusion: Start Small, Then Scale
High brightness LCD displays are not just “brighter screens,” but a key element in modern retail strategy.
Consider starting with one or two pilot stores to evaluate brightness, size, and content management workflows, then scale gradually to multiple locations. This ensures balanced investment, better ROI, and a consistent visual brand experience across all your stores.