When deploying LCD bar displays in retail stores, supermarkets, or public spaces, the hardware is only half the story — content management is just as important as screen size and resolution. The CMS (Content Management System) is the backbone that keeps your screens updated with the right message at the right time.
In this article, we’ll explore the CMS used for LEDLightsWorld Stretched LCD Bar Displays, how it works with the grayscale control board, and the three main ways you can manage content: USB plug-and-play, mobile app control, and centralized cloud control.
1. CMS Basics: The Role of the Grayscale Control Board
Every LCD bar display contains a control board that acts as the “brain” of the system.
For LEDLightsWorld’s stretched bar displays, we use a grayscale control board, which ensures smooth image rendering and accurate color output, especially for text and gradients.
This control board determines which CMS options are supported. Our default CMS is HUIDU, a reliable platform that integrates with bar-type displays for content publishing and scheduling. Users can either use this built-in CMS or request to integrate their own system if needed.
2. Three Ways to Control Content
Modern LCD bar screens are designed to be flexible. Depending on the size of your installation and your technical setup, you can choose one or combine several of the following control methods.
(1) USB Plug-and-Play – The Easiest Start
For smaller projects or single-screen setups, USB direct playback is the simplest solution:
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Load your video or image files onto a USB drive
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Insert the USB into the display
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The screen will automatically copy and play the content — no network connection required
This method is perfect for basic shelf-edge applications, seasonal promotions, or one-off campaigns where content updates are infrequent.
(2) LEDArt Mobile App – Wi-Fi Wireless Control
For more flexibility, the displays support Wi-Fi control via the “LEDArt” mobile app. This method allows you to:
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Connect your smartphone to the display’s Wi-Fi
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Upload, replace, or schedule new content wirelessly
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Adjust playback settings without physically removing the screen
This is a great choice for medium-sized stores or projects where you want faster content updates without setting up a full server.
(3) XIAOHUI Cloud Platform – Centralized Management
For large retail chains, supermarkets, or multiple-location deployments, the XIAOHUI cloud-based CMS is the most efficient solution.
With cloud control, you can:
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Manage dozens or hundreds of displays from one central dashboard
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Push updates instantly to all screens or to selected groups
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Set schedules for time-based campaigns
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Monitor device status and playback logs remotely
This method is ideal when you have bar displays across different regions and need consistent, synchronized messaging.
3. Practical Tips for Choosing a Control Method
When deciding how to manage your content, consider these factors:
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Number of screens – USB is fine for 1–3 units, cloud CMS is better for large-scale deployments
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Frequency of updates – If you change content weekly or daily, app or cloud control saves time
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Network availability – If Wi-Fi is not stable, USB remains a reliable fallback
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Budget – Cloud CMS may require subscription fees or additional servers, plan accordingly
4. Example Scenarios and Recommended Models
Scenario | Recommended Control Method | Suggested Model Sizes |
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Single shelf-edge display in a small shop | USB auto playback | 23.1″ / 32.1″ |
Mid-size supermarket shelf row | Wi-Fi app control (LEDArt) | 28.1″ / 28.6″ / 37.6″ |
Large chain store with nationwide branches | Cloud CMS (XIAOHUI) | 47.1″ / 49.5″ / 56.6″ / 65.7″ / 88″ |